The registration for the Community-Based Social Marketing workshop is now live at: https://go.uvm.edu/cbsm2022
What: Community-Based Social Marketing workshop
When: June 7, 8 and 9, 2022 from 8:30 AM – ~1:00 PM ET
Where: Online via Zoom
Who: This workshop is intended for watershed groups working in the Lake Champlain basin and anyone working to educate to promote environmentally sustainable behaviors across the Lake Champlain basin, Vermont, northern New York and southern Quebec.
Why: This three-day course is a first step in learning techniques to plan outreach that is effective at getting your target audiences to engage in specific environmentally friendly behaviors. Learn more about CBSM and the instructor, Doug McKenzie Mohr here. A quote from the website to whet your whistle: “The cornerstone of sustainable and healthy communities is behaviour change. Sustainability requires that individuals and businesses engage in diverse actions, such as reducing waste, increasing water and energy efficiency, altering transportation habits, and protecting native species. Research demonstrates, however, that the traditional approach of using ads, brochures or websites to encourage behaviour change simply doesn’t work. A new approach, community-based social marketing, is now being used effectively in numerous programs across the globe.”
Cost for watershed groups, nonprofits, state agencies, and municipalities: $100 for these groups in the Lake Champlain Basin and Vermont. A 50% discount is available for watershed groups operating in the Lake Champlain Basin that require financial assistance to participate. Contact me for the code if it is needed.
Cost for for-profit businesses: $750
Note, these pricing categories represent significant discounts as compared to other offerings of this workshop thanks to the Lake Champlain Basin Program subsidizing the event to promote broad participation by watershed groups and water outreach professionals across the Lake Champlain Basin.
Additional information: More details about this workshop from the CBSM website: “The introductory workshop provides a comprehensive introduction to community-based social marketing and how it is being applied throughout the world to foster behaviours that protect the environment and promote health and safety. Those who attend the workshop will learn the five steps of community-based social marketing (selecting behaviours, identifying barriers, developing strategies, conducting pilots, and broad scale implementation) and be exposed to numerous case studies illustrating its use. As such, this workshop provides an in-depth exposure to community-based social marketing and provides participants with the knowledge they need to design and evaluate their own community-based social marketing programs. Further, attendees will have extensive opportunities to discuss the application of community-based social marketing to the design of actual programs.
Note: This workshop is being held virtually over Zoom and consists of three four-hour sessions spread over three days.”
Kristine Stepenuck, PhD (she/her/hers)
University of Vermont
Extension Associate Professor, Rubenstein School
Associate Director and Extension Program Leader, Lake Champlain Sea Grant
81 Carrigan Drive
Burlington VT 05405