Better Business: How the B Corp Movement is Remaking Capitalism – Oct. 16

There is an upcoming FREE talk with the author of the Better Business, B Corp Book, on Friday. Find more details or sign up here.

About this Event

Please join the International Humanistic Management Association (IHMA) for a Necessary Conversation with Christopher Marquis (Cornell University) about the important role of business in guiding us toward better, more equitable long‑term solutions.

Date: Friday, October 16

Time: 12:00 pm – 1:00pm (ET)

Location: Web conferencing, details will be sent before the event once your RSVP is received  

This Necessary Conversation is sponsored by the Donahue Center for Business Ethics & Social Responsibility in the Manning School of Business at UMass-Lowell.

Topic for this Conversation:  Better Business: How the B Corp Movement is Remaking Capitalism

Businesses have a big role to play in a capitalist society. They can tip the scales toward the benefit of the few, with toxic side effects for all; or they can guide us toward better, more equitable long‑term solutions. In Better Business: How the B Corp Movement is Remaking CapitalismChristopher Marquis tells the story of the rise of a new corporate form—the B Corporation. Founded by a group of friends who met at Stanford, these companies undergo a rigorous certification process, overseen by the B Lab, and commit to putting social benefits, the rights of workers, community impact, and environmental stewardship on equal footing with financial shareholders. Today’s consumers want to spend their money on products and services that they believe in, and engage with companies that follow ethical practices that meet their own beliefs. With People, Planet, and Profits as their mission statement, B Corps are speaking directly to millennials who value social change and corporate responsibility.

Speaker Bio

Christopher Marquis ( is the Samuel C. Johnson Professor in Sustainable Global Enterprise at Cornell University. He is the author of Better Business: How the B Corp Movement is Remaking Capitalism. His research and writing focus on how businesses are creating a more resilient and sustainable capitalism by focusing on the elusive triple bottom line of environmental, social and financial performance. Prior to joining Cornell, he worked for 10 years at Harvard Business School where he developed an award-winning course on social entrepreneurship. He is the author of more than 20 peer-reviewed academic articles and more than 50 Harvard business cases on topics related to sustainable business, and has earned awards for scholarly achievement from the Academy of Management and the American Sociological Association. Marquis earned a PhD in sociology and business administration from the University of Michigan. He lives in New York City.

This event is an Initiative of the United Nations PRME Working Group on Humanistic Management.